Graphic Design Trends for 2025
In today’s digital-first world, where creativity and technology are going hand in hand, graphic design continues to reinvent itself. Whether you're a seasoned designer or just starting out, 2025 promises to be a thrilling year filled with fresh ideas, bold statements, and new ways of seeing and shaping the world around us.
In this Trendbook 2025 edition, we’ll guide you through the key graphic design trends that are set to define the year ahead. From playful colors and patterns to cutting-edge 3D elements, we’ll explore the trends that are helping brands and creatives connect, inspire, and communicate in new ways. Think of this as your sneak peek into the visual direction of the year, and a source of inspiration as you dive into your next project.
Want to see how trends have evolved? Be sure to check out our reports from 2022, 2023, and 2024, too!
Here are 25 graphic design trends to keep on your radar in 2025.
1. Bold minimalism
This graphic design trend is still a major one in 2025, proving that simplicity doesn't necessarily mean playing it safe. This fresh take on minimalist design combines clean compositions with unexpected elements that pack a punch. While traditional minimalismwhispers, this approach knows exactly when to shout.
2. Playful
Bright colors, edgy typography, and quirky elements are at the heart of this 2025 graphic design trend, making everything feel a little more lighthearted. Unlike more serious styles, this one isn’t afraid to break a few rules or throw in a surprise. It’s all about creating joy and sparking curiosity.
So, what’s drawing people in? It’s the personality. Each design feels like it has its own character, full of energy and ready to grab attention. Designers are experimenting with vibrant color palettes, layered patterns, and typography that jumps off the screen or page.
3. Custom icons
Gone are the days when icons were just functional afterthoughts pulled from standard libraries such as Font Awesome. In 2025, custom iconography has become a brand's secret weapon. It's where personality meets purpose, and boy, does it pack a punch. We're seeing brands ditch the safe, generic icon sets for something that actually tells their story.
4. Bold photography
Photography isn't always about just capturing moments, but also about creating them, with all their beautiful imperfections and theatrical honesty. We're seeing a delicious rebellion against the sterile, Instagram-perfect shots that dominated the 2010s. Instead, brands are embracing bold, staged chaos that somehow feels more authentic than authenticity itself.
Look at how brands are playing with color stories, props, and arrangements that feel almost like still-life paintings with a twist of modern absurdity. That vintage typewriter with neon green keys? That copper bust with emerald eyes? It's this kind of intentional quirkiness that stops thumbs from scrolling. The new bold photography isn't afraid to show its strings. In fact, it celebrates them.
5. Sustainable
Sustainable design is becoming a new standard, and it's anything but boring. Designers are discovering that limitations breed creativity, turning limitations into opportunities that bring designers to new heights. Who knew less could say so much more?
6. Mono(ish) fonts
Monospace fonts are having a moment, moving beyond code editors to sophisticated design. Celebrating both pure monospace fonts and their contemporary interpretations. True monospace typefaces, once relegated to code editors, are now taking center stage in sophisticated design work.
7. Digital elements
We’ll be seeing brands boldly embrace their digital DNA by incorporating familiar UI elements into their core visual identity even more in 2025. Interface components like tags, pill buttons, toggles, and dropdown menus are breaking free from their on-screen constraints to become individual brand assets in their own right.
8. Modern natural
This aesthetic continues to develop, moving beyond simple earth tones to embrace a more sophisticated interpretation of organic design. What sets 2025's approach apart is its nuanced balance: pairing hand-drawn elements with clean typography, mixing natural textures with precise layouts, and combining muted earth tones with unexpected pops of nature-inspired brights. Chobani was one the first to become really big with with identity shift and many brands followed since.
9. Serifs
The popularity of serif fonts continues to grow. Beyond just rejecting the minimalist sans-serif era, brands are now using serifs as powerful tools for distinctiveness. Mixing contemporary serifs with unexpected layouts, dramatic scaling, and a confident amount of white space.
10. Gradients
Gradients are making a sophisticated comeback, but it’s not limited to the subtle color transitions of the past anymore. Today's gradients are bold statements of identity. Whether it's through unexpected color combinations, dramatic directional shifts, or texture-like applications that add depth without feeling artificial.
11. Utilitarian design
Utilitarian design has evolved beyond mere functionality to become a distinct aesthetic choice. Today's interpretation embraces industrial elements, technical drawings, and instructional graphics not just for clarity, but as powerful design statements. Think precision measurements, part numbers, and assembly diagrams reimagined as sophisticated brand elements.
12. Doodles
Doodles are evolving from casual accents to sophisticated design elements, proving that this type of spontaneity can be strategic and a very clever move to make if it really fits the brand. Today's approach pairs fun, organically drawn illustrations with considered layouts and typography, creating a well-balanced whole. It's less about throwing random scribbles around and more about curated imperfection.
13. Modular systems
Modular design systems are proving that flexibility doesn't mean compromising identity. Today's approach goes beyond simple grid adaptations. It's about creating brand elements that can shift, stack, and scale while maintaining their core identity.
14. Illustrations
Custom brand illustrations have grown from nice-to-have to essential brand assets, offering something stock photography never could: full creative control and genuine distinctiveness. Smart brands are investing in developing unique illustration styles that can flex across all touchpoints while maintaining consistent personality and tone.
15. Specialty printing
Printing, and specialty printing, in particular, continues to prove its lasting value in today’s world. As screens dominate our daily interactions, there's something uniquely powerful about creating tangible designs that engage multiple senses. Here at Jukebox, we're seeing a growing appreciation for print techniques that upgrade brand experiences beyond the ordinary.
16. Patterns
Patterns are becoming an essential part of brand identity more and more. Once used mainly as background elements, patterns are now taking on a more prominent role, helping brands create a memorable, cohesive look across various platforms. From abstract shapes to organic textures, patterns add depth and personality in a way that feels fresh and engaging.
17. 3D design
3D design is set to reach even higher heights in 2025, proving that this graphic design trend is here to stay. With advanced tools becoming more accessible, designers of all skill levels can now dive into the world of 3D, making it more popular than ever. Software like Adobe Illustrator continues to expand its 3D capabilities, allowing creators to add depth, texture, and realism without needing years of experience or specialized training. Their "Inflate" feature is still very popular and is getting updated regularly.
18. Motion
Motion design is still bringing an extra layer of energy and engagement to digital storytelling. From subtle animations on websites to dynamic logo reveals and animated ads, motion has become an essential tool for brands looking to stand out. And thanks to user-friendly software, creating high-quality motion graphics is more accessible than ever.
19. Stickers
Stickers continue to bring a playful touch to design in 2025, adding layers of personality and fun to both digital and physical projects. Designers are now incorporating sticker-like elements in their layouts to make them feel more vibrant and engaging. Think digital bursts, emojis, or quirky hand-drawn icons. These elements bring a sense of nostalgia and a touch of personalization. They can either really look like a sticker, with a subtle drop shadow or a peeled part, or create the suggestion of a sticker by rotating these elements and throwing them on your layout.
20. Characters
In 2025, characters and mascots are becoming more and more popular as brand ambassadors, breathing life into brand identities and building connections with audiences. These characters, whether whimsical mascots or sophisticated avatars, bring a sense of personality and warmth to a brand, making it easier for people to relate and engage.
21. Retro
Retro-inspired design continues to grow in 2025, blending nostalgia with modern aesthetics. This trend brings back the colors, textures, and styles of past decades, from warm, earthy tones to grainy visuals and bold, vintage typography. It’s not just about looking back but capturing the spirit of a time when design was crafted with passion and personality.
23. Maximalism
This is all about embracing the power of “more” and turning up the volume on design. Maximalism is a bold, unapologetic style that layers colors, textures, and typography to create an eye-catching visual experience. This trend says goodbye to subtleness, inviting designers to fill every corner with vibrant elements that make a statement.
24. Geometric shapes
Geometric shapes are transforming from mere design elements into powerful brand storytellers. Brands are embracing a sophisticated revolution, reimagining these type of shapes and forms to create eye-catching identities.
25. Pixels
Our squared friend named “pixel” is (still) having its renaissance moment. In 2025, pixels are changing into something far more sophisticated and designers take the creative freedom of either going really small and detailed, blowing them up, and using them as a tiled grid.
Wrapping up: 2025’s best design trends
As we fly through 2025, these graphic design trends are more than just aesthetic choices. They're powerful tools for brand storytelling and audience connection. The future of design isn't about following trends without thought, but about understanding how they can authentically uplift your brand's voice.
The future of design is here, and it's more exciting than ever.